Helsingborg is situated at the east side of the Oresund on Sweden's south-west coast. It's Sweden's 9th largest municipality with a population of about 123,000 (2006). Major businesses are service, trade, industry and tourism. In 2001 a branch of the University of Lund opened in the former Tretorn rubber factories a stone's throw from the Denmark ferries.Opposite of the sound in Denmark is Elsinore (Helsingør). Before the Malmö-Copenhagen Øresund bridge was finished, most of the trans-scandinavian traffic (transit and tourist) used the ferries between Helsingborg and Elsinore. There is still heavy traffic across the Sound here because of the high population density on either side of the border. In addition, the ferries are usually somewhat cheaper than the fees for the bridge and they often provide a shorter route compared to the bridge. http://wikitravel.org/en/Helsingborg